Guava
Matrix
Brand Strategy. Partnerships. Experiential.
Elevating the wellness industry through cinematic storytelling and immersive brand experiences.
J. Mallory McCree
Founder & Creative Director
Wellness x Entertainment
Curating Culture, Cultivating Wellness
I bridge the gap between high-end entertainment and the wellness industry, crafting brand strategies that do more than sell—they heal, inspire, and connect.
From transforming traditional spaces into holistic sanctuaries to orchestrating partnerships with industry leaders like Road Runner Sports and special collaborations with Sean Scott, the Founder of Tom's shoes, I specialize in building ecosystems where health and culture thrive together. My approach combines cinematic storytelling with community-driven activation.
"We don't just build brands; we cultivate well-being through immersive storytelling and strategic partnerships."
With a background as an award-winning actor and producer (Homeland, Quantico), I bring a unique lens to wellness marketing—treating every campaign as a narrative that invites the audience to live better.
Education
Rutgers University
Mason Gross School of the Arts
Recognition
SXSW Winner
HBO Nominated
Sundance Institute
What We Do
Services
Brand Strategy
Transform your brand identity into a captivating platform that fosters engagement. Naming, identity systems, and cultural storytelling.
Brand Partnerships
Curated collaborations that elevate brand presence. Strategic partnership development with elite brands like Disney, HOKA, and Alo.
Digital Marketing
Comprehensive marketing campaigns, social media strategy, and community building that drives audience engagement.
Websites
Custom web design and development focused on user experience and brand-aligned digital journeys.
Experiential Marketing
Develop unique brand identity using immersive experiences. Event production and activations that create memorable moments.
Podcast Production
End-to-end podcast development for businesses. From concept and strategy to production and distribution, we help brands find their voice.
Digital Studio
Websites We've Built
From e-commerce platforms to immersive brand portfolios, we craft digital experiences that convert.
New Division
Talent
Representation
Bridging the gap between elite talent and global brands. We empower wellness and technology influencers to monetize their influence through strategic, high-value partnerships.
Curated Roster
We represent a select group of high-impact influencers at the intersection of wellness, technology, and culture.
Brand Deal Securing
We leverage our deep industry network to negotiate and secure premium partnerships that align with your personal brand.
Career Strategy
Beyond single deals, we build long-term roadmaps to evolve your platform from influencer to industry authority.
360° Management
From contract negotiation to creative direction, we handle the business so you can focus on creating content.
Are you a Creator?
We are looking for authentic voices in the wellness and tech space ready to scale.
Apply for Representation →Featured Partnerships
Authentic narratives that connect wellness-focused brands with diverse communities through immersive experiences and strategic collaborations.
Fred Fitness x Road Runner Sports
Designed immersive experience in collaboration with Fred Fitness, Road Runner Sports, Adidas and Midnight Runners Run Club showcasing Fred Fitness's ability to train runners using EGYM technology.
Anatomē x HOKA
Anatomē by Jafary Podiatry Clinic teamed up with HOKA to give away 3 pairs of innovative HOKA shoes for the holidays.
ComunityMade x AMNTS
A collaboration between AMNTS (A Mile in These Shoes), ComunityMade, and Uncle Nearest whiskey. An experiential shoe storytelling event designed around the theme of 'walking a mile in your shoes'.
AMNTS Custom Footwear
Custom footwear collaboration created for AMNTS in partnership with ComunityMade, the footwear brand founded by Sean Scott, founder of TOMS.
The Confess Project x Alinement
Podcast collaboration between ALINEMENT WELLNESS BARBER STUDIO and THE CONFESS PROJECT OF AMERICA. Conversation about barbers being trained as certified mental health professionals.
Selected Works
Showcase
Fred Fitness
Served as Community and Partnerships Lead, driving meaningful engagement with industry leaders including Disney, Alo, Road Runner Sports, On Cloud, and Erewhon. Developed comprehensive brand concepts and executed high-impact activations that bridged fitness with lifestyle culture.
Concept Decks
Project Showcase
aLINEment Wellness
Complete rebranding of a traditional barbershop into a holistic wellness grooming studio. Led the strategic pivot from a standard barbershop to a premium wellness destination. This comprehensive rebranding effort transformed the business model, visual identity, and physical space to attract a higher-end clientele. The new brand emphasizes 'grooming as wellness,' integrating therapeutic services with traditional barbering in a sanctuary-like environment.
Transformation Gallery
ANATOMĒ By Jafary
Spearheaded comprehensive brand strategy and digital transformation for luxury podiatry practice. Executed brand activations and developed the OptIV pitch.
Project Showcase
AMNTS
Developed a show, a fashion line, and created an experiential premiere event. Merged sneaker culture with empathy-driven storytelling through collaborations with Clearweather, Comunity Made, and Uncle Nearest.
Project Showcase
Bluremedi Media
An innovative production company creating impactful stories for global audiences. Specializing in independent filmmaking, documentaries, and branded content that illuminates the vast diversity within diversity.
Production Slate
Our Network
Frequent Collaborators
Amanda J. Cain
Photographer
NHL, Detroit Pistons, Portraits
Don Downie
Director & Cinematographer
Meta, Award-Winning Narrative & Comedy
Ambika B. Sanjana
Creative Director & Stylist
Grammy & Golden Globes Styling, Sevasphere
Vinny Anand & Ronald Austin
Commercial Directors
Nike, Microsoft, Armani
Vayu O'Donnell
Podcast Producer
Club Random with Bill Maher
Get In Touch
Let's Create
Something
Extraordinary
Ready to transform your brand? Whether you need a comprehensive strategy, a partnership that moves culture, or an immersive activation, we're here to bring your vision to life.
Location
Los Angeles, CA